Scions of Santa House,
A home for Story, Reflection, and Publishing

From Tale to Story

Human culture began with the creation of language and took root in narration. From their assertions, insights, and desires, human beings crafted, with art and skill, a chariot called “the tale.” Gifted artists adorned some tales with “poetry.” While the tale touched the heart, poetry gave language a resonant vibrancy.

People committed them to memory, passing them down from generation to generation and voice to voice, guiding them through the turbulence of history and geography. Like fragments of rock torn from a mountain by wind and rain, these narratives were polished in the river of time, smoothing into pebbles called “myths” that reached distant eras and lands.

To the people, myths possessed the power of alchemy and magic, becoming a source for the birth and nurturing of ideas. This flow, as constant as nature itself, continued until society transitioned from the agrarian age to the industrial world. The tale could no longer contain the complex messages of modern life. The Renaissance arrived. Humanity, pregnant with tale and myth, gave birth to the “story” and, subsequently, the “novel.”

Tale, myth, story, and novel are different forms of a single movement**, much like** the cart, carriage, automobile, and spacecraft are diverse tools of travel. Just as the tale provided solace and myth offered inspiration through the rhythm of poetry, the story accelerated social progress a hundredfold.

Modern storytelling took root in the West, earning a distinguished place in European and North American education. Weak rulers, fearing the exposure of their true nature, allowed tale and poetry to flourish, yet kept society away from the “story.” Ali Rad, author of the novel Love in Crisis, considers the knowledge of story to be the foundation of today’s needs and has introduced the neologism “Storyology.”

What is the story of this house?

The neologism “Storyology,” first introduced in the novel Love in Crisis, served as the cornerstone for founding this house. The author perceives “story” as the preeminent educational tool and a singularly piercing language of communication. He asserts: “Should individuals and societies become story-wise, they will behold the world from a loftier and more profound vantage point. Such people become true cosmopolitans—worthy citizens of the expansive world of literature.”

The closest academic discipline to Storyology is “Creative Writing,” which is integrated into Western curricula from preschool to university. From the author’s perspective, this invaluable practice has yet to find its rightful place within the educational systems of the East.

In practice, Storyology encompasses the arts of storytelling, writing, reading, critique, interpretation, and oral narration. Equipped with mastered techniques and a soaring imagination, “story-knowers” can analyze human and environmental needs to devise diverse solutions. Ultimately, storyologists are more adept at forging generative ways of living and meaningful connection.

What are the assets of this house?

Scions of Santa House (SOS) is a sanctuary for storic endeavors that resonate with Iranian culture and foster harmony among people and with nature. Within this digital home, visitors can explore storybooks, immerse themselves in stories, and engage in story-driven reflections. It is a hub for discovering the realm of Storyology, connecting with storyologists, and empowering emerging writers in the craft of writing, editing, and disseminating their stories.

Here, story enthusiasts find a platform to share their perspectives, while experts and educators are provided a dedicated space to practice and teach. Every inquiry and message from our community holds a cherished place in this house.

Where does this house stand?

This house is a leaf from the book of global cultural endeavours and a forum for dynamic storytelling dialogues. Within this space, we curate an exhibition of books, stories, and insights, seeking to connect lovers of story with the world of storyology and its storyologists.

What is our wish and invitation?

With a vision inspired by the flowing river of storyology, we strive to create a stage for storytellers. Scions of Santa House opens its doors to welcome those who cherish both humanity and nature. The light of this house is kindled by the presence and dynamic collaboration of thoughtful storyologists.

We invite all lovers of story to bring their warmth to this home and to plant the seeds of their creativity here. Together, through harmony and a shared voice, let us make the world flourish.

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